Brand Identity

Your Brand. Clearly Defined.

A distinctive visual identity built around your business, your audience and the impression you want to create.

See it in: FramegicEvery Mark Has a Story

Choose your package

Fixed USD prices for a clearly defined scope.

$390 USD

One logo concept, refined.

  • One initial logo concept
  • Refinement of that concept
  • Primary logo and a monochrome variation
  • Basic colour palette
  • Digital exports in appropriate PNG, SVG and PDF formats
  • One consolidated revision round
$650 USD

Two concepts, a full starter identity.

  • Two initial logo concepts, each with a short explanation of the thinking
  • Refinement of one selected direction
  • Primary and secondary logo arrangements
  • Colour palette with digital colour values
  • Recommended typography, with licensing requirements identified
  • One-page brand board
  • Appropriate PNG, SVG and PDF exports
  • Two consolidated revision rounds

Add-ons

Optional extras at fixed prices. Each one you choose is listed separately in your proposal.

$95each

One more consolidated round of refinements within the chosen direction. Available with: Both packages

$180each

One new direction for the same business name, audience and brief. Refining it beyond any unused included rounds is scoped separately. Available with: Both packages

$80each

One static layout using the approved identity, supplied content and one agreed format, such as a social-profile graphic or a simple digital card. Available with: Both packages

$65each

One more arrangement of the approved logo (for example stacked or horizontal), using the approved design. Available with: Both packages

Needs a custom quote

Tick anything you may need. It is priced in writing in your proposal and not included in the estimate.

Scope at a glance

Included in both packages

  • Concepts based on your business name, audience, goals and references
  • Final files in colour and monochrome where technically appropriate

Revision policy

One revision round is one consolidated set of written changes within the approved direction. A new concept, a new deliverable or a change of direction is an add-on or a custom quote, and always needs your approval first.

Not included

  • Full brand guidelines
  • Business naming
  • Packaging systems
  • Trademark research and registration
  • Paid font licences
  • Extensive stationery systems

No hidden costs: paid music, voice, stock, fonts, hosting or other third-party services that could change your price are identified and priced in your written proposal before you approve anything.

Payment and process

Two clear approvals: an agreement before any creative work, and your approval of the concept before final production.

  1. Send your brief

    Free, with no payment, order or legal commitment. Your package, add-ons and estimate go with it.

  2. Receive a written proposal

    Scope, total price, timeline, any taxes or approved third-party charges, and the legal terms version that applies.

  3. Agreement and deposit

    You approve the proposal, sign or electronically accept the Full Legal Terms, and pay the 50% deposit through PayPal. Creative work starts only then.

  4. Concept approval

    You approve the chosen creative direction in writing before final production.

  5. Final preview and balance

    After you approve the final preview, the 50% balance is paid through PayPal and your final files are delivered.

  • Payments are made through PayPal. No PayPal fee is added.
  • Extra work is only charged after your written approval.
  • Production start and delivery dates are confirmed in your proposal.
  • This estimate is not a binding quote, and sending a brief is free.

Send My Project BriefFree and without obligation: no payment, no order and no acceptance of terms.

The full contractual terms for this service are supplied with your written proposal. They apply only once you explicitly accept them, before any paid work begins.