A selection of projects, each shown as the finished piece, the idea behind it, and my role in making it.
A 12-second spec commercial that turns kitchen precision into a duel with time.
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A 34-second comedy of two nights: one pillow ends in feathers, the other in a bright morning. Now running as a paid Meta ad.
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A hospitality identity where every curve carries warmth, care and detail.
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A recurring AI comedian, built on my own likeness, bringing humour to perimenopause.
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Brand identity and packaging from my HackerU graphic design studies.
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A brand ecosystem that grew from a sketch into a guided journey of self-discovery.
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One application system, four products, one visual language.
View case study →I lead the creative process from concept to finished work, combining original ideas, design and AI-assisted production. Each case study shows my role and the work behind it.
Solutions the 1920s Never Imagined
A four-episode series of black-and-white, 1920s-inspired comedy advertisements in the language of silent-era cinema: theatrical pantomime, ornate intertitles and a playful period-inspired soundtrack. Each episode drops a 1920s homemaker into a familiar kitchen struggle, then lets a modern gadget perform a miracle.
The Rinse Station
The Vegetable Chopper
The Scrubber
The Automatic Opener
Creative Concept & Direction: Shahar Dinur. · Production: AI-assisted generation and editing under Shahar's creative direction. · Music: AI-generated with Everygen (Seed Audio 1.0). · Independent concept series; products belong to their makers; not commissioned or endorsed.
Five marks, each built around a single idea you can see.
My studio's own mark: the V of Vibelier wears a beret. The same beret-and-V becomes the favicon.
A letterform and a feminine silhouette fused into one shape: the S-curve sits inside the circle of the female symbol, so the audience is legible before a word is read.
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A calligraphic R drawn in a single flowing line that ends in a hand holding a pen.
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A playful illustrated brand mark combining an eggplant, a tomato and a pepper, developed as a graphic design project at HackerU.
View case study →Greek-inspired lettering in which a grape cluster stands in for a letter; the back label explains the name as a play on hendiadys, a Greek figure of speech. A HackerU student work.
View case study →Series, products, campaigns and pages that show the range behind the flagships.
My own product: a 90-day guided journal I designed and published, with its own landing page and campaign films. Also available as a paperback on Amazon and a printable on Etsy.
Landing page →Amazon (opens in a new tab) ↗Etsy (opens in a new tab) ↗
A 200-page journal celebrating the handwritten letter, published on Amazon KDP, with a free bonus pack and a retro story-film campaign.
My own product: a printable cycle tracker and journal, designed for clarity on difficult days. Available on Etsy.
Short, emotional films for my own products: letters waiting in a mailbox, women noticing their own patterns.
Production credits: Concept, scripts and direction: Shahar Dinur. Video: AI-generated under his direction.
A domestic-comedy miniseries: one devoted husband, one thermostat, endless negotiations.
Production credits: Concept, writing and direction: Shahar Dinur. Video: AI-generated under his direction.
A vertical series for my own brand. Each episode opens on a question a woman doesn't say out loud, then points to VibeSequence's guided picks.
Production credits: An original brand by Shahar Dinur. Concept, writing and direction: Shahar Dinur; video AI-generated under his direction.
Independent spec commercials for an adult-wellness brand, told with restraint: each film builds a small moment of anticipation, then lands on the product and a one-line tagline. Not commissioned or endorsed by SVAKOM.
Production credits: Concept and direction: Shahar Dinur; video AI-generated under his direction. Product designs belong to SVAKOM.
Vertical series, Instagram carousels and Pinterest systems, designed for Shorts, Reels, TikTok and Pinterest.
My own lead-generation offer for aesthetic clinics, built end to end in English, with an authentic Hebrew (right-to-left) adaptation for the Israeli market: one idea carried from the ad to the page.
Leads, not likes: a clinic owner gets real inquiries, and pays only once results arrive.
A recurring scene of a lead being handed through the screen, in warm, daylight and night versions, plus a clinic-world variant for Hebrew.
Short, direct hooks in each language, written for the feed.
Each ad leads to a matching page that repeats the hook and lays out a simple, low-risk pilot.
Med Spa Owner? Need more leads?Getting likes, not leads? Let me turn them into li-ads.בעלת קליניקה לאסתטיקה? ההוצאות לא עוצרות! היומן ריק?Own an aesthetics clinic? The expenses don't stop. Is the calendar empty?Concept, copy in English and Hebrew, ad visuals and landing pages by Shahar Dinur, for his own lead-generation service. No campaign results are claimed here.
Conversion-focused pages for my own products and services: First Move, the Perimenopause Tracker and a bilingual Meta-ads lead page for aesthetic clinics.
A hospitality brand that was bigger than its public image: a research-led concept.
The studio's own identity: a beret and a “V”.
